Alejandra is a media expert, entrepreneur and humanitarian. With more than 15 years of experience in television in Mexico, Guatemala and the United States, she founded HOLALAND, innovation and lifestyle media agency based in Israel. She is the creative Producer and host of OurCrowd TV, the largest equity crowdfunding platform. Alejandra is the Founding President of the Israeli Chapter of the Global Network of Mexican Talent, an initiative of the Mexican Ministry of Foreign Affairs. Before emigrating to Israel, she served as CEO of Canal 27 in Guatemala, promoting inclusion of women in the workplace. She has participated in global television projects such as Emmy Award nominee series Superbook, Award winning Deditos, Operation Blessing International OBTV and historic live coverage of Univision’s Despierta America in Israel. Alejandra holds a B.S. in Engineering from Tec de Monterrey and M.S. from the Instituto Politecnico Nacional.